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How a Digital Marketing Agency gained more control, improved quality, and saved $167,500 on citation management
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Professional Service
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
服务
- 数据科学服务
挑战
Staylisted 是一家专门为“蓝领”客户提供服务的本地 SEO 代理机构，其之前的本地搜索平台面临挑战。当代理机构停止付款时，该平台将删除所有数据和引文，这不仅成本高昂，而且不方便。该平台的“强力列表”功能不允许编辑，Staylisted 的客户服务经理 Sarah Nelson 将其描述为“糟糕透顶”。该代理机构还尝试将引文外包给印度，但发现质量和速度存在问题。他们需要一种解决方案，以确保引文交付的速度和质量，并允许他们快速进行编辑。
关于客户
Staylisted 是一家本地 SEO 代理机构，主要服务于小型企业主，这些企业主大多从事“蓝领”行业。他们专门为客户创建 Google 我的商家列表、网站和引文，并定期报告其绩效，以帮助企业主在网上获得更多曝光度。自成立以来，他们已与 9,000 多家不同的客户合作。他们专门服务于“蓝领”客户，因此对这种业务类型有着非常详细的了解，使他们能够提供其他业务范围更广的代理机构可能无法提供的结果。
解决方案
Staylisted 向 BrightLocal 寻求解决方案。他们开始使用 Citation Builder，这让他们能够确保引文交付的速度和质量。他们还能够快速进行编辑，这比他们之前的平台有了显著的改进。除了 Citation Builder，Staylisted 还开始使用 Google My Business Audit。此工具让他们能够为客户提供 Google My Business 绩效的长期视图。他们可以向客户展示评论或其他元素随着时间的推移如何增加或改进。
运营影响
数量效益
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