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How a full-service Digital Marketing Agency uses BrightLocal to effectively manage citations for 1,600 client locations
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- Professional Service
适用功能
- 销售与市场营销
用例
- 搜救
服务
- 软件设计与工程服务
挑战
Big Leap 是一家位于犹他州莱希的全方位服务数字营销机构，过去一直采用手动方式管理客户的商家信息，这既耗时又费钱。由于要服务的客户超过 200 家，因此管理这些大规模商家信息的能力是一项巨大的挑战。该机构需要一种既省时又经济高效的本地 SEO 和引文解决方案。他们的大多数客户都位于犹他州，这反映了该机构的本地化重点，其余客户则遍布美国各地。每个客户都需要根据其特定业务需求量身定制的计划，这增加了任务的复杂性。
关于客户
Big Leap 是一家位于犹他州莱希的全方位服务数字营销机构。该机构为 200 多家客户提供服务，实施 SEO 策略以帮助增加流量、开发和推广内容、管理社交媒体以及确保最佳的在线声誉。由于每个客户都不同，Big Leap 根据每个客户的具体业务需求量身定制计划。大约 75% 的客户位于犹他州，这反映了该机构的本地重点，其余客户遍布美国各地。
解决方案
Big Leap 求助 BrightLocal 的工具套件来应对挑战。他们为 SMB 客户使用了 Citation Builder，他们发现它简单、经济高效且准确。因此，他们现在为 80% 的 SMB 客户群使用该服务。使用 Citation Tracker，Big Leap 现在可以轻松识别和更新不正确或不一致的业务列表，这是建立客户对本地业务信任的重要因素。迄今为止，该解决方案使 Big Leap 能够管理超过 1,600 个独立客户地点的引文。
运营影响
数量效益
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