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CallRail > 实例探究 > How Americaʼs largest homebuilder saved thousands in lost leads with Lead Center
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How Americaʼs largest homebuilder saved thousands in lost leads with Lead Center

技术
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 建筑与基础设施
适用功能
  • 销售与市场营销
服务
  • 系统集成
挑战
D.R. Horton, America's largest homebuilder, was struggling with managing and tracking the high volume of leads coming in. The cost per lead in the real estate industry is high, averaging around $500, so any leads that slipped through the cracks represented a significant loss of potential revenue. The company had little visibility into incoming leads, leading to issues such as double communication with leads and frustration among customers who were asked the same questions multiple times. Calls would come in from multiple locations, and there was no way to decipher where those calls were coming from, making it impossible to forward them to the correct sales representative.
关于客户
D.R. Horton is America's largest homebuilder, delivering dream homes and high-quality construction since 1978. More homebuyers have chosen D.R. Horton than any other national builder since 2002. The company operates across the country with office locations ranging from large to small teams. The D.R. Horton division in New Mexico, for instance, operates with a small team consisting of eleven sales representatives and one online sales counselor. Despite its success and size, the company was struggling with managing and tracking the high volume of leads coming in, leading to potential revenue loss.
解决方案
D.R. Horton implemented CallRail's Lead Center to improve their lead management process. Lead Center offered a significant improvement over their previous communication platform, Google Voice, by providing detailed analytics and functionality. It allowed D.R. Horton to see the details of each communication, enabling quick reference and easy monitoring into call transcripts and recordings. The tool also helped identify gaps in training, allowing the company to improve its team's performance. Additionally, D.R. Horton set up email notifications for every missed call, along with a voicemail recording link, making lead tracking and follow-up much easier.
运营影响
  • Lead Center drastically improved D.R. Hortonʼs communication process, allowing for quick reference and easy monitoring into call transcripts and recordings.
  • The tool helped identify gaps in training, allowing the company to improve its team's performance.
  • Lead Center also helped spot top performers in the company, enabling recognition of their efforts.
数量效益
  • D.R. Hortonʼs revenue has increased significantly over the last year and a half after implementing CallRailʼs Lead Center.
  • Every high-dollar lead now gets the attention it needs, leading to more revenue for the company and fewer leads going down the drain.

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