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IBM > 实例探究 > Big Fish Games 如何利用数据分析在游戏行业保持领先地位
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Big Fish Games: Leveraging IoT for Enhanced Customer Engagement and Competitive Advantage

技术
  • 分析与建模 - 大数据分析
  • 网络安全和隐私 - 入侵检测
适用行业
  • 消费品
  • 电信
适用功能
  • 产品研发
用例
  • 行为与情绪追踪
  • 牲畜监测
服务
  • 数据科学服务
  • 系统集成
挑战
在竞争异常激烈的移动和在线游戏行业,识别忠诚客户并减少客户流失的能力是成功的关键因素。
关于客户
Big Fish Games 是全球最大的休闲游戏生产商和发行商,为 150 多个国家的客户提供超过 25 亿款游戏。他们从以 PC 为中心的游戏公司转型为以移动设备为中心的游戏公司,需要了解客户不断变化的品味,以提供最佳的游戏体验。
解决方案
Big Fish Games 将 IBM PureData System for Analytics 和 IBM InfoSphere BigInsights 解决方案与 IBM Fluid Query 集成,以创建更智能的数据分析流程。他们利用该解决方案构建玩家行为的整体视图并指导当前和未来的游戏开发。
运营影响
  • With the implementation of the IBM solutions, Big Fish Games is now able to tap into consumer behaviors to deliver games that keep players coming back for more. The company can carry out in-depth analysis of the gameplay experience before releasing major new games, allowing them to iron out any rough spots and ramp up the most appealing content. For existing games, they can focus on the elements that make popular releases successful and use this to inspire additional content. This has led to increased customer engagement and loyalty, and the attraction of new users. In the fast-moving gaming industry, Big Fish Games can now recognize and respond faster to changes in trends than ever before, offering the company a key competitive advantage. The ability to identify and react to subtle changes in players’ behavior is helping the company take the lead over competitors.

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