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How CallRail helped elevate Above the Bar from marketing agency to business consultant
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- Professional Service
适用功能
- 销售与市场营销
服务
- 数据科学服务
挑战
Above the Bar Marketing, a digital marketing agency for law firms, was facing challenges in proving the value of their work to their clients. Clients were spending money on various marketing efforts but were unsure about which ones were effective. The agency needed a way to track and report on the source of every lead they produced for their clients. They wanted to show their clients what was bringing in actual business and what was not, so they could spend their marketing dollars more wisely.
关于客户
Above the Bar Marketing is a digital marketing agency focused on serving law firms. The agency is committed to tracking and reporting on the source of every lead they produce for their clients. The founder and CEO of the agency, Lindsay Marty, has a background in digital marketing for law firms. Before launching her own agency, Lindsay was employed by a large national legal marketing company. She discovered CallRail Call Tracking while working on a pay-per-click project and was impressed by the technology and the level of transparency it could offer clients.
解决方案
Above the Bar Marketing implemented CallRail Call Tracking for all their website clients. CallRail helped the agency track which ads, campaigns, and keywords were making their clients' phones ring. The call data from CallRail formed the backbone of the agency's proprietary campaign dashboard, ROI tracker®. CallRail's 50+ integrations made it easy to connect other marketing tools and platforms. The agency also became CallRail agency partners, which provided them with benefits such as training and certification, marketing tools, sales support, and leveled-up support with a dedicated account manager.
运营影响
数量效益
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