下载PDF
How DogBuddy Uses Looker to Unleash Their Data
技术
- 分析与建模 - 实时分析
适用行业
- 消费品
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 数据科学服务
挑战
DogBuddy, an online dog-sitting and home dog boarding community, generates a torrent of data about the parties on both sides of the transaction—owners and sitters—as well as particulars about the dogs. Add to that the enormous amount of clickstream data coming from the website, the app, and online ad campaigns, and you’ll find a potential business intelligence headache as well as a rich lode of potential insights. The marketing team struggled to make sense of reports from disparate data sources that couldn’t always be combined, often with different metrics for each data source. This created a barrier to building consensus about what was or wasn’t working well in ad campaigns. Delays in getting the data also impacted the team, because they often had to wait for the technical team to assist in building reports for them, and because the reports came in fixed, manual formats like Excel, it was hard to share data in meaningful ways.
关于客户
DogBuddy is Europe’s leading online dog-sitting and home dog boarding community. Founded in 2013 in London by CEO Richard Setterwall, this AirBnB-style marketplace puts approximately 600,000 dog owners in touch with more than 30,000 trusted, reliable dog sitters in the U.K, Spain, Italy, France, Germany, Sweden, and Norway. Whether an owner is going to be out for an afternoon or traveling for weeks, DogBuddy can fill the gap with everything from dog walking to home dog boarding. Owners use a web browser or a mobile app to schedule, book, and pay for services, which include liability and veterinary insurance for sitters along with a 24/7 emergency veterinary care line for expert advice. In addition, free photo, video, and GPS-tracked “walkies” of a dog’s activities are available to reassure fond owners that their canine companions are not just in good hands, but actually having fun.
解决方案
DogBuddy implemented Looker to transform their marketing team's approach to data. Looker provided a single source of reliable data that was easy for non-technical team members to use, with drill-down access to essential details. The platform allowed the team to view data from multiple sources, providing insights that were previously unavailable. Automated reporting removed latencies from the process, allowing the team to be much more agile. The marketing team was able to use dashboards, ask innovative questions, and drill down to get the details they need. The implementation of Looker also led to a cultural shift from data confusion to data confidence.
运营影响
相关案例.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
Case Study
Revolutionizing Rodent Control
From pet- and child-safe traps, to touch-free and live-catch rodent control solutions, Victor continues to stay committed to producing superior products that meet the varying needs of today’s pest control professionals. And, with a long standing history supporting customers in the food processing, service, and retail settings, Victor knew that strict regulations were costing organizations thousands of dollars in excess overhead trying to manage their rodent-control solutions. Trap inspections in these environments are often difficult and time consuming, requiring personnel to manually check a trap’s status multiple times per day, amounting to over six hours of manual labor. Victor is looking for an innovative way to increase operational efficiencies with the use of technology.
