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How Newell Brands Boosted Applies 69% with a New Career Site
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 消费品
适用功能
- 人力资源
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
- 培训
挑战
Newell Brands, home to many globally recognized brands, faced challenges in talent acquisition. Their career site needed frequent updates to reflect company changes, but lag time between updates was costing valuable apply clicks. Additionally, their segmented campaigns across job boards were not yielding the desired number of hires. The team lacked a clear strategy to market to best-fit talent and had no analytics to drive optimization, resulting in low ROI.
关于客户
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands such as Sharpie®, Graco®, and Rubbermaid®. The company spans over 40 consumer-based brands across diverse industries, committed to innovation and superior product performance. Newell Brands aims to make life better every day for hundreds of millions of consumers where they live, learn, work, and play. The talent acquisition team at Newell Brands sought to reflect the company's work culture and values on their career site to inspire job seekers.
解决方案
In 2018, Newell Brands launched its Accelerated Transformation Plan, aligning with Phenom to leverage their Talent Experience Management (TXM) platform. The TA team aimed to control the career site in-house, market to job seekers through targeted campaigns, and utilize intuitive analytics to improve recruiting strategies. Phenom's AI-driven platform offered robust targeting and hyper-personalization capabilities, streamlining and elevating employee, recruiter, and management experiences. Frequent collaboration with Phenom ensured successful implementation and optimization of their career site, including building landing pages for hard-to-fill roles and focusing email campaigns to drive candidates to those pages.
运营影响
数量效益
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