下载PDF
Infotools > 实例探究 > How one unique partnership is helping move the market research industry forward
Infotools Logo

How one unique partnership is helping move the market research industry forward

技术
  • 平台即服务 (PaaS) - 数据管理平台
适用行业
  • 教育
适用功能
  • 商业运营
服务
  • 数据科学服务
挑战
The market research industry has been slow to adopt new technologies and methodologies, and is now facing a time of rapid change. There is a need to nurture and prepare the next generation of market researchers for this swiftly changing space. Setting up a program that incorporates real-world businesses, an educational institution and a nonprofit organization can be a challenging task. Many nonprofit organizations don’t have the budget to conduct any major market research. However, solid market research can help these organizations direct their limited resources more effectively.
关于客户
The customer in this case study is the University of Auckland Business School. As part of its curriculum, the University works closely with market research industry leaders to provide students with real-life projects. This brings market research to life for the students, and includes hands-on work in stages like client briefing, research design, field work (qual & quant), analysis and presentation of results and recommendations. The University of Auckland already had a mission that aligned perfectly with this approach: “Shaping the futures of people and organizations for the benefit of Aotearoa New Zealand and the world.”
解决方案
The University of Auckland Business School’s advanced marketing research project includes 50-60 year three students. These students compete in small groups each year on real-world market research projects for non-profit organizations during an intensive 12-week project. They participate in every stage of a research project, giving them invaluable work experience that they can take with them into their careers. In addition, the students work side-by-side with seasoned industry mentors, who represent a cross-section of the business and market research community. The true solution, beyond the hard work of the students, lay in proving that the implementation of a partnership made up of representatives from the business community and academia can work to institute real change.
运营影响
  • A key result, based on student feedback, was that the students themselves loved this opportunity to give back to the local community.
  • The results of their labor were also apparent to the students because the projects were grounded in real-life.
  • The projects resulted in data that the New Zealand Housing Foundation could actually use in order to understand the perceptions and awareness of its organization in the community, as well as understanding housing needs in the region.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.