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How PartnerStack safeguards its platform and creates a network of trust
技术
- 分析与建模 - 实时分析
- 网络安全和隐私 - 数据库安全
适用行业
- Software
适用功能
- 商业运营
- 销售与市场营销
用例
- 网络安全
- 欺诈识别
服务
- 网络安全服务
- 数据科学服务
挑战
PartnerStack, a partner relationship management platform, was initially focused on transactional fraud on the end-customer side. However, they soon started to see fraudulent behavior on the partner side as well. They were faced with self-referral abuse, in which sellers tried to impersonate themselves and use their own link to generate revenue, at the expense of PartnerStack. Fraudsters were also attempting to game the rewards system by signing up for as many programs as possible. As these more advanced forms of fraud began popping up, the team recognized they needed a more sophisticated solution. Their original fraud platform was outdated, limited to email address and IP signals, and simply couldn’t keep up with the abuse they were battling. As a publicly-accessible marketplace, it was crucial for PartnerStack to maintain a trustworthy and secure platform—for customers, partners, and their own bottom line.
关于客户
PartnerStack is an all-in-one partner relationship management platform designed to accelerate growth for software businesses and their partners. As the only partnerships platform built for B2B SaaS, PartnerStack enables companies to reach more customers by automating the toughest parts of building, managing, and scaling partner programs. The network supports affiliate, referral, and reseller channel partners on a single platform to drive recurring revenue. The company is based in the United States and operates on a global scale, serving over 500 internal vendors worldwide.
解决方案
After researching leading fraud prevention solutions, PartnerStack ultimately chose Sift due to the global network of 34k sites and apps, easily-digestible data visualization, and ability to accurately automate decisions. Sift is now the only fraud platform in PartnerStack’s toolkit, and has even become a white label feature for their partners and vendors. Sift Payment Protection is integrated as a system of the partner platform, giving vendors control over their own partner network. Sift has provided PartnerStack with the ability to find duplicate users and identify networks of fraudsters, which has proven vital to refining and safeguarding their partner network. The Sift Workflows feature helps the team stay efficient by leveraging machine learning models and real-time scoring based on more than 16k fraud signals.
运营影响
数量效益
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