下载PDF
实例探究 > How Sage mobilizes employees to become brand advocates

How Sage mobilizes employees to become brand advocates

技术
  • 平台即服务 (PaaS) - 连接平台
  • 分析与建模 - 预测分析
适用行业
  • Software
  • Professional Service
适用功能
  • 销售与市场营销
  • 商业运营
服务
  • 系统集成
  • 培训
挑战
Sage needed to identify a robust, flexible platform that would be the central place for employees to learn about everything that’s happening throughout the worldwide company, and share that information. The company wanted to enable employees to develop positive word-of-mouth about the company, create awareness about products, and discuss how it’s a great place to work—all by sharing content on social media in their authentic voices. The challenge was to find a solution that could deliver the latest brand news and stories that support the company’s mission and values, while also being relevant to each employee's role, division, and location.
关于客户
Sage is a global software company based in the U.K., with employees spread across 5 continents, serving 3 million customers. The company is known for its innovative approach and recognizes the power and potential of mobilizing employees to become persuasive ambassadors for the brand. Sage has a strong focus on creating a positive work environment and enabling employees to share their experiences and insights on social media. With a workforce of 13,000 employees across 23 countries, Sage aims to foster a culture of engagement and brand advocacy.
解决方案
Sage achieved its goals with Sage Voices, powered by Firstup. The platform delivers the latest brand news and stories that support the company’s mission and values. It’s a mix of what employees need to know and what will interest them. The information—a combination of content produced by Sage and curated from external sources—is targeted to the role, division, and location of each employee. Employees are also invited to submit their own content. Sage conducts training sessions that focus on the value the platform brings to employees, emphasizing personal branding and the importance of taking ownership of their online presence. The platform’s reporting capabilities allow Sage to track the impact on its bottom line and continuously improve its strategy based on the metrics.
运营影响
  • Sage Voices has reinforced workforce pride and built confidence in the brand.
  • The platform has harnessed the power of employees to become external storytellers.
  • It has brought together colleagues who might not have met because they work in different countries.
数量效益
  • 60% employee adoption rate.
  • 13,000 employees across 23 countries.
  • After 1 year, employees contributed 28,000 posts and shared 305,000 pieces of content.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.