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ManyChat > 实例探究 > Selina 如何利用 ManyChat 将销售额增加两倍并改善客户支持
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How Selina Tripled Sales in Two Months With ManyChat

技术
  • 应用基础设施与中间件 - 数据库管理和存储
  • 基础设施即服务 (IaaS) - 云数据库
适用行业
  • 水泥
  • 设备与机械
适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 时间敏感网络
服务
  • 系统集成
挑战
全球精品酒店集团 Selina 很难跟踪 Instagram 和 Facebook 等社交媒体平台的销售线索和销售情况。他们还面临客户支持响应时间的问题。
关于客户
Selina 是一家全球精品酒店集团,在全球拥有 100 多家酒店。他们的社交媒体影响力不断增长,并希望改善他们的潜在客户开发和客户支持流程。
解决方案
Selina 与 TBS Marketing 合作,使用 ManyChat 创建基于 Messenger 的潜在客户生成系统。他们引导潜在客人使用 Messenger,自动回复评论,实施潜在客户捕获的关键流程,并提供自助式用户旅程。他们还使用 Zapier 将 ManyChat 与 Monday.com 集成以进行潜在客户管理和支持。 TBS Marketing 的 Trilce Jirón Garro 使用 ManyChat 的 API 帮助在 Monday.com 内建立了完整的销售数据库。
运营影响
  • The implementation of ManyChat's Messenger-based lead generation system had a significant impact on Selina's operations. The system allowed the brand to distinguish between leads, customer support, and Q&A questions, and automatically assign and route the user to the correct departments. This resulted in faster support and a better vacation booking experience for guests. The brand was also able to track how many people contacted them in a month and the conversion rate for those contacts. The system also ensured that every single user was taken care of with their carefully crafted sales and support funnel on Monday. The use of ManyChat’s API also allowed the brand to build a complete sales database inside Monday.com using information and interactions collected from the brand’s Messenger account.

数量效益
  • 2.5X increase in leads

  • 3X more sales

  • 3,000% increase in ROI

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