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Gong > 实例探究 > How Stansberry Research Finally Got The Info It Needed (Hint: Gong)
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How Stansberry Research Finally Got The Info It Needed (Hint: Gong)

技术
  • 分析与建模 - 预测分析
适用行业
  • 金融与保险
适用功能
  • 销售与市场营销
用例
  • 质量预测分析
服务
  • 数据科学服务
挑战
Stansberry Research was facing a challenge of accessing the right data at the right moment to swing deals in their favor. They were overwhelmed with information but lacked a platform that could highlight opportunities and provide call reports to solidify their deal strategies. The team needed analysis that went a layer deeper so they could stay one step ahead of clients. They were using random samplings of calls to set a coaching plan, but found that simply reviewing positives and negatives in a few calls didn’t have the impact they wanted.
关于客户
Stansberry Research is an investment research company that provides actionable investment recommendations and research for individuals self-managing their portfolios. They stake their investment recommendations on understanding data, so they know the value of reliable information better than most. They needed not just any information, but the right knowledge at the right time. The organization was looking for a solution that could provide an influx of analytics to help them make purpose-driven decisions around strategy, coaching, and deal execution.
解决方案
Stansberry Research started using Gong, a platform that provided an influx of analytics to help them make purpose-driven decisions around strategy, coaching, and deal execution. Gong allowed the sales reps to track their own performance, eliminating the need for as many one-on-ones with managers. Teammates could also learn from each other’s successes through peer-to-peer and self-coaching. Gong also provided information about deal executions in the moment. Using Gong’s automatic insights, the Stansberry team quickly and efficiently sorted through calls to find missing pieces that could help close a deal. Gong's deal insights highlighted opportunities to maximize revenue, so every sales rep could become the best rep, and every deal was within reach.
运营影响
  • With Gong data, Stansberry teams see what makes a successful call, recognize patterns in their interactions so they can adjust on the fly, and build tools that serve departments across the organization.
  • The additional data also means that leaders can drill into their own calls to solve problems quickly and get campaigns back on track.
  • Gong also provides information about deal executions in the moment. Using Gong’s automatic insights, the Stansberry team quickly and efficiently sorts through calls to find missing pieces that could help close a deal.

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