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How Uberflip Uses Gong to Create Winning Outcomes and Look to the Future
技术
- 分析与建模 - 预测分析
适用行业
- Software
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 数据科学服务
挑战
Uberflip was facing a challenge of lacking momentum due to the absence of data-driven insights across the organization. This was hindering their ability to increase their win rates and strategically align their teams. They were unable to forecast accurately and identify potential risks in their deals. They were also struggling with pipeline health and deal momentum. The lack of visibility into deal health and the inability to identify risks in time was a major obstacle.
关于客户
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. The company helps marketers create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey. Uberflip is a large company with a wide reach, serving a diverse range of industries and customers. The company was looking for a solution to improve their win rates and strategically align their teams.
解决方案
Uberflip implemented Gong, a revenue intelligence platform, to gain insights into their deals and improve their forecasting. Gong's Deal Boards, Deal Rollups, and Deal Insights fundamentally altered the way Uberflip does business. The platform enabled Uberflip to separate their deals dynamically, allowing them to forecast the right number of close and no-close deals. Gong's Deal Rollups allowed Uberflip to look at the characteristics of deals and keep their data clean, enabling more accurate forecasting. Gong also enabled Uberflip to see a deal's momentum at a glance and set Deal Warnings to alert them of incoming risks. Furthermore, Uberflip used Gong's Deal Insights to put knowledge into action and get results faster. Gong's automated intelligence surfaced major obstacles and made them visible to the entire sales organization, enabling everyone to work toward positive outcomes.
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