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How Workshop Digital increased ROI and conversion rates with CallRail
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- Professional Service
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
Workshop Digital, a Virginia-based digital marketing agency, was facing challenges in providing a complete picture of every account’s progress due to a lack of granularity in tracking. They could prove their clients’ marketing spend was making a return, but it was difficult to pin down which ads or keywords were generating leads. The surface-level lead data provided by Google Analytics made it hard to determine the quality of those leads. To empower their clients to make the right decisions, Workshop Digital needed a one-stop solution that could provide the most granular data possible while still being easy to manage and organize.
关于客户
Workshop Digital is a highly experienced, Virginia-based digital marketing agency that specializes in SEO, PPC, paid social, and conversion rate optimization. They work with a range of clients who rely on lead generation for growth. Their paid digital marketing team’s mission is to gather the most granular data possible and use that to drive optimizations that increase ROI. However, they were facing challenges in tracking and analyzing the performance of their campaigns due to a lack of granularity in tracking.
解决方案
Workshop Digital started using CallRail’s innovative call tracking and form tracking, which provided in-depth analytics. CallRail’s Analytics Suite mapped out the customer journey in one place, providing granular data on customer behavior, such as what pages they visited before submitting a form or what search keyword led them to a website. The solution also allowed Workshop Digital to integrate with other platforms like Google Analytics and Google Ads, giving them complete control over how to gather and present insights. All the information was consolidated in one place, saving time on data aggregation and cross-referencing.
运营影响
数量效益
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