Hugo Boss's Befit Campaign: An IoT Case Study

适用功能

挑战

发起 Befit 活动，在新加坡引起共鸣

关于客户

Hugo Boss

解决方案

创作了一部探索牺牲与力量的品牌电影，由约瑟夫·斯库林主演

运营影响

The Befit campaign was a strategic move by Hugo Boss to connect with their audience on a deeper level. By featuring Joseph Schooling, a local hero and symbol of sacrifice and success, the brand was able to resonate with the Singaporean audience. The campaign was not just about promoting the brand, but also about telling a story that the audience could relate to. The use of various platforms for the campaign ensured a wide reach, capturing the attention of the audience across different mediums. The exclusive premiere of the campaign at the Hugo Boss Autumn/Winter Runway Show added an element of exclusivity and luxury, aligning with the brand's image.

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