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C5i > 实例探究 > Impact of trust and experience on customer satisfaction and ongoing progress measurement
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Impact of trust and experience on customer satisfaction and ongoing progress measurement

技术
  • 分析与建模 - 大数据分析
  • 分析与建模 - 数据即服务
适用行业
  • 公用事业
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 数据科学服务
挑战
The client, a large US public utility, was faced with the challenge of developing a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer touchpoints associated with specific functional dimensions related to overall Trust and Service Experience, on overall Customer Satisfaction. The client also needed to identify improvement areas for each quarter and establish an algorithm to develop customer satisfaction goals for performance measurement.
关于客户
The customer in this case study is a large public utility company based in the United States. The company operates in the utilities industry and serves a large number of customers across the country. The company was facing challenges in measuring customer satisfaction and identifying areas of improvement. They needed a solution that could help them understand the impact of various customer touchpoints on overall customer satisfaction and trust. The company also wanted to set and measure performance goals for overall satisfaction and individual dimensions.
解决方案
Blueocean Market Intelligence provided a solution by evaluating a number of existing approaches, identifying components relevant to the client’s business needs, and developing an initial model framework. Survey instruments were developed based on this model framework and a large-scale baseline study was conducted. The results from the baseline study were analyzed to help refine the model framework. A hierarchical regression-based modeling approach was used to determine the relative impact of each component dimension on overall satisfaction. Monthly and quarterly key metrics reports were produced on an ongoing basis, with an annual modeling exercise. The reports provided detailed performance trends, differences by geographic units, as well as, contextual flavor through open-ended responses and social media analysis.
运营影响
  • The client was able to set and measure corporate and departmental performance goals for overall satisfaction and individual dimensions using the Customer Satisfaction Score (CSS) impact model.
  • The client was empowered to prioritize marketing and service investments to specific functional improvement initiatives using the Voice of the Customer (VOC) as the guiding principal.
  • Key drivers were identified/updated every year, providing important feedback on key areas.

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