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Supercharging App Ordering with 5x Faster Scanning: A Case Study on Elektro-Material

 Supercharging App Ordering with 5x Faster Scanning: A Case Study on Elektro-Material - IoT ONE Case Study
技术
  • 分析与建模 - 虚拟和增强现实(AR/VR)软件
  • 可穿戴设备 - 增强现实(AR)眼镜/耳机/控制器
适用行业
  • 电网
  • 电子产品
适用功能
  • 采购
  • 销售与市场营销
用例
  • 增强现实
  • 混合现实
挑战

提升应用的扫描性能:优化用户体验

虽然客户在通过 EM 应用程序下订单时获得了令人满意的体验,但他们发现扫描过程相当缓慢——有时需要几秒钟才能扫描一个条码。履行订单的延迟导致客户的用户体验不佳。结果,客户发现通过电话或在 Elektro-Material 分支机构重新订购会更快,尤其是对于大订单。

而且,有些产品只有序列号,EM App的开源扫描组件无法获取到序列号。这些性能问题对客户的购买体验产生了负面影响,并减少了来自应用程序的订单数量。

Elektro-Material 想要改变这种状况,并着手开展一项数字商务计划,以提高应用程序的性能并增加客户粘性。

客户

电子材料

关于客户

瑞士电气安装领域的市场领导者Elektro-Material使用 Scandit 的超快速扫描解决方案(取代了开源扫描组件)为其 EM 订单应用程序的性能提供了动力。通过应用程序快速订购的零延迟以及 OCR 文本识别和 MatrixScan-AR(增强现实)叠加的创新提供了更多信息,进一步增强了客户的用户体验。

解决方案

切换到 Scandit 的扫描解决方案

该公司选择了 Scandit 的智能手机扫描技术来替代 EM 应用程序中的开源扫描软件。 mp 技术,应用程序开发人员将 Scandit 的条码扫描器 SDK 与订单应用程序集成,用于 Android 和 iOS 设备。

Scandit 的条码扫描器 SDK 与 20,000 多种智能手机型号兼容,提供即时扫描响应。这对 Elektro-Material 尤其有用,他们无法控制客户使用的设备类型,并且可以放心使用 Scandit 提供的广泛的智能手机设备支持——这是开源条码扫描技术所不具备的选项。

运营影响
  • The implementation of Scandit’s scanning solution has led to quicker order processing and increased app engagement. Customers regularly scan and purchase through the EM app, and Elektro-Material continues to promote the EM order app to customers, encouraging them to transition from offline ordering channels to digital. As customer adoption and engagement with the EM app grows, Elektro-Material’s digital channels are contributing to a higher volume of revenue. Feedback from Elektro-Material’s customers, employees and management is that Scandit’s scanning performance is significantly faster than the app’s original open source scanning software. Elektro-Material sees Scandit as a long term partner, offering much more than a scanning solution, and looks to Scandit for opportunities to innovate and enhance the functionality of their order app.
数量效益
  • Scanning performance is approximately five times faster than the app’s original open source scanning software.
  • The app received over 95,000 scans in a short time frame of three months, compared to 112,000 scans made over 12 months during the previous year.
  • Scandit’s scanning solution is the EM app’s most used feature, coming a close second after the app’s search function.

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