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IMVU's Transformation: Leveraging AWS for Advanced Analytics and Data Streaming
技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 建筑与基础设施
适用功能
- 物流运输
- 产品研发
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 数据科学服务
挑战
IMVU 希望通过高级分析和数据流来增强和重新构建其平台。他们需要一个新的解决方案来支持全面分析并生成有关客户行为的实时报告。他们的本地基础设施限制了他们的创新能力并造成了分析瓶颈。
关于客户
IMVU 是世界上最大的基于头像的社交网络,每月拥有超过 700 万用户。用户定制化身、与朋友聊天、购物,并通过创建虚拟产品赚取真金白银。 IMVU 的分析师需要更快、实时地了解客户行为,以提高客户保留率并增加销售额。
解决方案
IMVU 与 Provectus 和 AWS 合作迁移和重新架构其数据平台。他们使用开源解决方案和 AWS 服务实现了数据管道的现代化。他们优化了数据平台以利用 Amazon EMR Autoscaling 策略,并引入了基于 Apache Presto 的新查询引擎。他们解耦了计算层和存储层,并实现了简洁且自记录的交付管道。他们还使用 PrestoSQL 和 Apache Ranger 优化了 BI 层,以实现数据访问和安全管理。
运营影响
数量效益
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