Octane AI > 实例探究 > Cake 如何通过个性化产品推荐测验将收入提高 10%

Increasing Revenue through Personalized Customer Engagement: A Case Study on Cake

挑战

Cake 面临的挑战是了解他们的客户是谁以及他们想要什么，以便为更好的性生活提供个性化的产品推荐。

关于客户

Cake是一个旨在让性爱变得更有趣并消除性健康和福祉的品牌。他们想要拥抱并享受客户生活中的私密领域。

解决方案

Cake 实施了产品推荐测验，直接从客户那里收集零方数据。该测验帮助他们了解客户偏好、建立客户细分、提供定制产品推荐、捕获更多电子邮件并告知他们的业务策略。

运营影响

The implementation of the quiz not only increased Cake's revenue but also significantly enhanced their understanding of their customers. The collection of zero-party data allowed Cake to build out customer segmentation and provide personalized product recommendations, aligning their offerings more closely with customer needs and preferences. The quiz also served as a tool for capturing more emails, expanding Cake's customer base and providing opportunities for further customer engagement and nurturing. Furthermore, the insights gained from the quiz informed Cake's broader business strategy, particularly their product roadmap, enabling them to make strategic decisions based on customer data. The high completion and conversion rates of the quiz also indicate a positive customer response, suggesting that the quiz has helped to enhance the customer experience and build stronger customer relationships.

数量效益

Cake's revenue increased by 10% in less than three months (mid-January 2022- March 2022) due to the implementation of the quiz.
The quiz collected 147,300 zero-party data points, providing valuable insights into customer preferences.
The quiz brought in an additional $50,000 in revenue.

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