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Agworld > 实例探究 > Independence key to building a long term data-driven strategy
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Independence key to building a long term data-driven strategy

技术
  • 分析与建模 - 大数据分析
  • 平台即服务 (PaaS) - 数据管理平台
适用行业
  • 农业
适用功能
  • 离散制造
  • 物流运输
用例
  • 农场监控与精准农业
  • 预测性维护
  • 供应链可见性(SCV)
服务
  • 云规划/设计/实施服务
  • 数据科学服务
挑战
Hough Farms was using a legacy farm management software but when that company was sold to a large input supplier, they wanted to ensure their farm data was stored with an independent party. They were also looking for a solution with better reporting capabilities to make data-driven decisions to help manage the business. The farm management system they had initially adopted was bought by a Big Ag company, which changed the stakes for them. They felt their data should be safe and secure with an independent party and realized their data would be used for different purposes that don’t necessarily align with their needs and preferences. At the same time, they also started to realize that this system didn’t really offer them the kind of reporting that they needed in order to make informed and data-driven decisions.
关于客户
Hough Farms is located in Eastern Nebraska around the David City area. On 8,000 acres the Hough family grows corn and soybeans, both seed and conventional, as well as alfalfa and some cover crop rotations. They also run an 8,000 head feed yard and have a cattle herd of their own. Hough Farms is led by General Manager Jesse Hough, who runs the farm with a mix of staff consisting of both family as well as hired help. Jesse Hough grew up on the family farm, but after obtaining an accounting degree and becoming a CPA, worked as an agricultural accountant and financial advisor for nearly 20 years. Jesse worked with farmers on income tax planning, family business structure as well as profitability, profit centers and how they can manage their business more from a cost accounting standpoint.
解决方案
After speaking to their financial services provider, K⋅Coe Isom, they decided to join them on the Agworld platform in order to achieve synergies and uninterrupted data flows to their accountant as well as improved internal communications. The Agworld platform can function as a workflow management system that helps them from budgeting all the way throughout the season. It also allows their team to double check that the right seeding rates are used, the right fertilizer is applied, the correct variable rate script is used and so on. Agworld is independently owned and does not use or sell their data, so they can rest assured that their data does not get used for anything that they haven’t consented to.
运营影响
  • By using Agworld, Hough Farms is able to build a solid pre-season plan and involve the whole team in perfecting it.
  • Adjusting their plan in response to seasonal circumstances is easy and everyone can see the impact that these changes will have.
  • Hough farms have improved their buying power by ordering at the start of the season using accurate input forecasts from Agworld.

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