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Innovative Design Approach in Watch Industry: A Case Study of TokyoFlash Japan
技术
- 网络与连接 - 蓝牙
- 可穿戴设备 - 手表/手套/腕上电脑
适用行业
- 电子产品
- 玻璃
适用功能
- 产品研发
- 销售与市场营销
挑战
TokyoFlash Japan 是一家领先的独特腕表设计商和销售商,面临着设计独特且时尚的腕表以吸引目标受众的挑战。公司的设计理念是创造出不仅独特而且时尚的手表。 TokyoFlash 的设计师相信从事疯狂的项目,他们的口号是“越疯狂越好”。然而,面临的挑战是将这些疯狂的想法变为现实,并以一种目标受众可以想象和欣赏设计的方式将它们呈现给他们。
关于客户
TokyoFlash Japan 于 2000 年在东京成立,现已发展成为设计和销售独特手表的世界领导者。该公司的产品出现在许多世界著名杂志、报纸、电视节目和顶级科技博客,以及纽约现代艺术博物馆 (MoMA) 和法国 colette 等购物场所。 TokyoFlash 的目标受众是日本腕表爱好者,他们正在寻找在其他地方无法获得的独特设计。该公司的设计理念是创造独特而时尚的手表,他们相信以“越疯狂,越好”的口号从事疯狂的项目。
解决方案
TokyoFlash采用solidThinking Evolve来探索不同的设计理念并减少产品开发流程。该工具允许设计师完全自由地发挥作用,改变半径以查看它如何融入表带,向平板玻璃添加曲线或斜角,并在渲染过程中试验材料。这种方法激发了材料在非传统场所的使用。此外,TokyoFlash 利用公司博客展示早期构思阶段的新概念设计,与市场受众进行互动。我们在产品开发过程中记录并考虑了读者的反馈。最有趣的概念设计随后投入生产。
运营影响
数量效益
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