Iris > 实例探究 > 阿迪达斯绘制街道：加布里埃尔耶稣壁画

Innovative IoT in Sports Marketing: The Gabriel Jesus Mural Case Study

适用功能

挑战

2014 年世界杯期间，16 岁的加布里埃尔·热苏斯 (Gabriel Jesus) 在当地贫民窟小镇的街道上作画，以支持巴西国家队。四年后，他在 2018 年世界杯上带领巴西队前线出战。这一次，街道是为他而画的。

关于客户

阿迪达斯

解决方案

我们与当地街头艺术团体和当地社区合作，在耶稣的家乡雅尔丁佩里 (Jardim Peri) 的 20 多所房屋中创作了一幅巨型耶稣壁画。

运营影响

The operational results of this campaign were significant. The mural of Gabriel Jesus became a symbol of community pride and unity, reflecting the spirit of the World Cup and the personal journey of Gabriel Jesus. The campaign was successful in engaging the local community and capturing their support for the Brazilian national team. The use of digital platforms and social media also helped to maximize reach and engagement, with the campaign generating significant online buzz. Overall, the campaign was a testament to the power of innovative marketing in connecting with audiences and creating memorable experiences.

欢迎与我们交流!