The operational results of this innovative loyalty strategy are yet to be seen as Jamie's Italian is still in the process of implementing it. However, the restaurant is optimistic about the potential benefits of this approach. By focusing on experiences and personal touches, Jamie's Italian is aiming to create a deeper connection with its customers. The exclusive gifts are expected to make the customers feel valued and appreciated, thereby promoting brand love and advocacy. The multi-touchpoint media plan and restaurant rollout guideline provided by Iris are designed to ensure a smooth and successful implementation of the strategy.
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