The operational results of this innovative approach were not explicitly mentioned in the case study. However, it can be inferred that this strategy allowed Camelot to tap into the creative ideas of a younger demographic, closely aligned with their target audience. By involving students in the development process, they were able to gain fresh perspectives and ideas that may not have emerged from their internal team. The 'Dragon’s Den' style pitch also ensured that the final game concept had the buy-in from senior executives, increasing the likelihood of its successful implementation and adoption.
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