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实例探究 > Intel Uses Snorkel to Enhance Sales and Marketing Efficiency

Intel Uses Snorkel to Enhance Sales and Marketing Efficiency

技术
  • 分析与建模 - 机器学习
  • 分析与建模 - 预测分析
适用行业
  • Professional Service
  • Software
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 软件设计与工程服务
  • 系统集成
挑战
Rapidly changing sales goals make social media monitoring difficult to maintain. Intel faced challenges in keeping up with the dynamic nature of sales targets, which required constant monitoring and analysis of social media data. The traditional method of using crowdworkers for labeling data was not only costly but also time-consuming, leading to delays in actionable insights. This inefficiency hindered the ability of sales and marketing teams to respond swiftly to market changes and customer needs.
关于客户
Intel is a global technology company known for its semiconductor products and solutions. With a workforce of over 100,000 employees, Intel operates in various sectors, including computing, networking, data storage, and communication. The company is a leader in innovation, consistently pushing the boundaries of technology to deliver high-performance products and services. Intel's sales and marketing teams are crucial in driving the company's growth, requiring advanced tools and strategies to stay competitive in a rapidly evolving market.
解决方案
Intel deployed a proto version of Snorkel, known as Snorkel Osprey, to address the challenges in social media monitoring. Snorkel Osprey replaced the traditional crowdworker labeling process with a programmatic labeling approach. This new method significantly reduced the time and cost associated with data labeling. By automating the labeling process, Intel was able to quickly generate high-quality labeled data, enabling faster and more accurate analysis. The implementation of Snorkel Osprey allowed Intel's sales and marketing teams to gain timely insights from social media data, enhancing their ability to adapt to changing sales goals and market conditions.
运营影响
  • The deployment of Snorkel Osprey led to better performance in sales and marketing operations.
  • Intel achieved major cost savings by replacing the expensive crowdworker labeling process.
  • The advanced analytics capabilities of Snorkel Osprey provided more accurate and timely insights.
数量效益
  • 6 months of crowdworker labels replaced
  • +18.5% performance improvement
  • +28.5% coverage percentage points

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