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Watershed > 实例探究 > 减少食物浪费和排放:不适应市场的方法
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IoT in Action: Misfits Market's Climate Action through Food Waste Reduction

技术
  • 网络安全和隐私 - 入侵检测
适用行业
  • 农业
  • 包装
适用功能
  • 采购
用例
  • 农业病虫害管理
  • 减废预测
挑战
Misfits Market 是一家在线杂货店,致力于减少食物浪费及其相关的碳排放。他们直接与农民合作购买“不合格”的产品,这些产品因外观原因而被标准杂货店拒绝。他们还专注于提供能够带来更好结果的产品,例如接近保质期的包装商品或印刷错误的包装。他们投入时间优化最后一英里路线并最大限度地减少包装。
关于客户
Misfits Market 是一家在线杂货商,旨在让人们更容易获得价格实惠的优质食品,同时减少食物浪费。他们直接与农民合作,提供各种产品,包括对气候产生积极影响的“不合格”农产品和消费品 (CPG)。
解决方案
Misfits Market 为“不合格”产品创造了一个市场,减少了食物浪费和排放。他们精选了一系列对气候有积极影响的消费品 (CPG)。他们向客户介绍与其提供的产品相关的碳排放或节水情况。他们还通过为额外作物提供市场来帮助农民发展业务。
运营影响
  • Misfits Market's approach to reducing food waste and promoting better food systems has not only benefited the environment but also the business itself. Prioritizing climate action has proven to be good business for Misfits Market, as it aligns with the values of their customers and allows the company to offer products at a lower cost. The company's work has also helped farmers grow their businesses by creating a market for off specification produce, giving them a higher degree of confidence that their extra crop will find a home. Furthermore, Misfits Market's commitment to educating customers about the environmental impact of their purchases has helped motivate customer behavior and build trust.
数量效益
  • Misfits Market has helped Lakeside Organics, one of the largest organic farms in the United States, expand its crop by about 20%.
  • The company has set a target for how many millions of pounds of food they want to save in a given year.
  • Misfits Market purchases items that would otherwise be wasted at a lower cost from suppliers, and passes that cost savings onto the customers.

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