Iris > 实例探究 > 海滩男孩：成功的品牌合作营销策略

IoT in Marketing: Haven's Brand Partnership Strategy

技术

适用功能

挑战

Haven 希望强调他们在英国沿海度假的获胜秘诀，并宣布他们与英国队的合作伙伴关系。

关于客户

Haven 是一家假日公园公司，在英国拥有 38 个地点。他们希望吸引更多家庭并扩大客户群。

解决方案

他们制作了一个名为“海滩男孩”的 60 秒广告，通过一个在海滩上玩耍的小男孩的想象力展示了避风港假期的自由和乐趣。他们还制作了两则以英国队运动员为主角的 DRTV 广告，以强调拥有 Haven 度假屋的好处。

运营影响

The marketing strategy resulted in a significant increase in brand visibility and customer engagement for Haven. The 'Beach Boy' ad successfully embodied the freedom and fun a Haven beach break can offer, resonating with the target audience. The DRTV ads announcing Haven’s official partnership with Team GB not only brought the sponsorship to life but also highlighted the benefits of owning a Haven Holiday Home. This unified brand strategy helped Haven position itself as a leading provider of refreshing coastal breaks and holiday home ownership opportunities in the UK.

数量效益

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