Iris > 实例探究 > GBBO 粘性但值得

IoT in Marketing: Lyle’s Golden Syrup and The Great British Bake Off Partnership

适用功能

挑战

莱尔的金糖浆希望创建赞助标识，以不辜负英国烘焙大赛重返电视节目的宣传。

关于客户

客户 Tate & Lyle 是一家专门从事赞助、合作以及广告业务的公司。

解决方案

他们创造了一系列五秒和十秒的标识，以庆祝莱尔金糖浆的粘性和不可预测性。

运营影响

The partnership between Lyle’s Golden Syrup and The Great British Bake Off proved to be a successful marketing strategy. The creative idents not only resonated with the audience but also effectively promoted the brand and its products. The campaign led to a significant increase in web traffic to Lyle’s site, with people looking for recipes and tips. Additionally, there was a substantial surge in online searches for Golden Syrup throughout the series. This indicates a heightened interest in the product and the brand, which could potentially lead to increased sales and revenue. The success of this campaign demonstrates the power of strategic partnerships and creative advertising in boosting brand visibility and engagement.

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