Iris > 实例探究 > 交易：阿迪达斯挑战创作者的颠覆性活动

IoT in Sports Marketing: A Case Study on Adidas' 'Hardwired' Football Boots Campaign

适用功能

挑战

我们面临的挑战是推出阿迪达斯新款“硬连线”足球鞋，并让创作者测试他们的想象力极限。

关于客户

客户阿迪达斯是一家以其创新和高品质产品而闻名的运动产品公司。

解决方案

解决方案是发起一场名为“The Deal”的颠覆性全球活动，号召创作者接受挑战并突破他们的想象力极限。

运营影响

The operational results of the campaign are not explicitly mentioned in the case study. However, it can be inferred that the multi-channel approach and the use of popular football stars in the campaign likely resulted in increased brand visibility and recognition for Adidas. The campaign's disruptive nature and unique message may have also helped to differentiate Adidas from other sports brands, potentially leading to increased product sales and market share. Furthermore, by challenging creators to push the limits of their imagination, the campaign may have fostered a sense of community and engagement among the target audience, thereby strengthening customer relationships and loyalty.

欢迎与我们交流!