下载PDF
Haptik > 实例探究 > 彻底改变在线购物:JioMart 在 WhatsApp 上的端到端体验
Haptik Logo

JioMart: Revolutionizing Shopping with WhatsApp Integration

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 服装
  • 电子产品
挑战
JioMart是一个在线购物平台,旨在为数百万印度公民提供简单便捷的购物体验。他们希望在扩大客户群的同时优先考虑客户满意度和便利性。
关于客户
JioMart 的目标客户是寻求简化在线购物体验的印度公民。他们的目标是占领以前未开发的市场,并优先考虑客户保留、重复购买和忠诚度。 JioMart 还希望在食品杂货之外实现多元化,并在其他类别中推广其产品。
解决方案
JioMart 与 Haptik 合作开发了 WhatsApp Bot,在 WhatsApp 上打造端到端购物体验。该聊天机器人允许用户轻松发现产品、将其添加到购物车、确认送货信息并进行付款。 JioMart 还使用 WhatsApp 通知来增加重复使用并推广新优惠。他们制定了一项战略,鼓励在全国范围内采用和推广 WhatsApp 电话号码。
运营影响
  • The integration of JioMart with WhatsApp has revolutionized the way businesses across India connect with consumers. It has brought unparalleled simplicity and convenience to people’s shopping experience. The chatbot has made it easy for users to discover products and complete their shopping in just a few clicks. The use of WhatsApp notifications has effectively increased repeat usage and promoted new offers. The strategy developed by Haptik and JioMart to encourage adoption and promote the WhatsApp phone number has been successful in expanding the customer base. The availability of the JioMart bot in Hindi has also helped in reaching a wider customer base.
数量效益
  • The active customer base on WhatsApp is growing at a rate of 37% month-on-month.
  • The number of orders and order value is steadily increasing, with orders having grown 9 times since the launch.
  • JioMart records an average of 1500 daily orders.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.