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Xtremepush > 实例探究 > Jobbio partner with Xtremepush to deliver a highly-intelligent, personalised multi-channel engagement
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Jobbio partner with Xtremepush to deliver a highly-intelligent, personalised multi-channel engagement

技术
  • 分析与建模 - 实时分析
  • 平台即服务 (PaaS) - 连接平台
适用行业
  • Professional Service
适用功能
  • 人力资源
用例
  • 实时定位系统 (RTLS)
  • 资产跟踪
服务
  • 数据科学服务
  • 系统集成
挑战
Jobbio, a global leader in online and mobile career platforms, faced the challenge of engaging and re-engaging users, both brands and talent. They were looking for a provider who could deliver automated, multi-channel campaigns based on their individual user profile. The company needed a solution that could help them manage the application process from start to hire more effectively and where Talent can discover the best career opportunities in the world.
关于客户
Jobbio is a global leader in online and mobile career platforms. Their platform is designed to connect employers and job seekers, enabling companies to manage the application process from start to hire more effectively. Jobbio also provides a platform where Talent can discover the best career opportunities in the world. The company operates on a global scale, serving a wide range of industries and sectors. Their primary challenge is engaging and re-engaging users, both brands and talent, and they were in search of a provider who could deliver automated, multi-channel campaigns based on individual user profiles.
解决方案
Jobbio partnered with Xtremepush, a multi-channel analytics and engagement marketing platform. Xtremepush helped Jobbio deliver highly-intelligent, automated multi-channel engagement campaigns based on data-driven user profiles. Jobbio utilized the Xtremepush platform to deliver multi-channel campaigns and enhance their platform offering to brands and job seekers. The solution included email functionality, team collaboration, web push, and highly-intelligent messaging. With new functionalities on the Xtremepush platform, Jobbio implemented more advanced behavior in their email templates which includes dynamic content rules and custom styles using the email editor.
运营影响
  • Jobbio was able to engage and re-engage users more effectively.
  • The company was able to deliver highly-intelligent, automated multi-channel engagement campaigns based on data-driven user profiles.
  • Jobbio was able to enhance their platform offering to brands and job seekers.
数量效益
  • Jobbio saw a huge increase in CTR in their talent welcome emails. For example, with Jobbio shortlist email they previously had a click-through rate of 11% but since moving to Xtremepush and deliver truncated emails they now reach a click-through rate of 41%.
  • Jobbio saw an average increase of over 25.6% in their click-through rate across their other email campaigns.
  • By delivering highly-intelligent multi-channel campaigns to their users, through the Xtremepush platform, Jobbio achieved a 57% conversion to goal completion rate.

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