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Jobs2Careers Doubles Conversions and Increases Workflow Efficiency Using Google Tag Manager
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- Professional Service
适用功能
- 销售与市场营销
用例
- 搜救
服务
- 系统集成
挑战
Jobs2Careers 是一家快速扩张的求职搜索引擎，其标签管理系统面临挑战。该公司使用 AdWords 广告系列吸引相关用户访问其网站，特别是针对 35 至 54 岁的求职者。但是，每当该公司想要用新的创意内容更新广告系列时，它都必须手动编辑标签。此过程需要营销和工程团队的协作支持，这通常会导致工作流程出现瓶颈，因为一个团队必须等待另一个团队完成其标签更新部分。该公司需要一个更好的标签管理解决方案来简化其效率并提高转化率。
关于客户
Jobs2Careers 是一个求职搜索引擎，它让求职者可以轻松找到从小型工作到大型职业的一切信息。该公司总部位于德克萨斯州奥斯汀，通过一个直观的界面为求职者免费提供全国数百万个可用职位。该品牌被 Inc. 评为增长速度第二快的人力资源公司，它使用各种创新的定位技术和专有的搜索算法，通过专业、兼职和零工渠道将求职者与潜在雇主联系起来。该公司专注于保持每月吸引数百万求职者访问其网站的增长类型。
解决方案
Jobs2Careers 转向使用 Google Tag Manager 来解决其标记难题。Google Tag Manager 允许公司为广告系列创建一个通用标记，然后团队中的每个人都可以及时高效地访问和更新该标记。Tag Manager 的多项功能有助于改善 Jobs2Careers 的搜索广告系列，因为它提供了快速行动的灵活性，并在恰当的时间推出新标记以提高广告相关性。例如，可以轻松针对特定广告系列创意定制标记模板。此外，Tag Manager 的事件驱动方法允许您根据消费者用于访问公司网站的渠道（移动、搜索、社交）设置不同标记触发方式的规则。Jobs2Careers 创建了自定义 JavaScript 标记，以便准确跟踪和编辑创意。借助其 AdWords 广告系列，该公司能够确定用户的具体位置以及用于访问 Jobs2Careers.com 的关键字，这有助于改善其动态再营销指标。
运营影响
数量效益
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