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KEMP Technologies Boosts Lead Engagement and Sales Opportunities with Conversica® AI Assistant
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 电子商务
- 回收与废物管理
适用功能
- 销售与市场营销
用例
- 需求计划与预测
- 时间敏感网络
服务
- 系统集成
挑战
KEMP Technologies 是先进的第 2 层至第 7 层应用交付控制器 (ADC) 和以应用程序为中心的负载平衡领域的领导者，在管理不断增长的销售线索方面面临着重大挑战。随着公司在市场上取得成功，潜在客户管理的复杂性和耗时性也随之增加。该公司发现吸引和培育网络访问者以确定他们的兴趣和意图、通过营销自动化优化潜在客户资格以及提高潜在客户获取的投资回报率变得越来越困难。 KEMP 的全球业务带来了地理和季节性障碍，使这一挑战变得更加复杂。雇用足够的销售代表来覆盖所有高峰期所有地区的原始销售线索变得不切实际。该公司需要一种解决方案来自动培养和与网络潜在客户互动，而不仅仅是简单的一对一电子邮件。
关于客户
KEMP Technologies 是先进的第 2 层至第 7 层应用交付控制器 (ADC) 和以应用程序为中心的负载平衡领域的行业领导者。该公司在全球拥有超过 40,000 个客户部署，以最佳的基于价值的价格和性能为需要高度可用、可扩展和安全的电子商务、Web 和协作应用程序的企业和组织提供服务。 KEMP 的全球影响力和在市场上的成功导致了销售线索的增加，因此需要更高效和有效的线索管理系统。
解决方案
KEMP Technologies 向领先的商业智能虚拟助理提供商 Conversica 寻求帮助，以解决其潜在客户管理挑战。该公司实施了 Conversica 的 AI 助手 Olivia 来与传入的潜在客户互动，特别是那些通过其“免费增值”产品的单独网站到达的潜在客户。奥利维亚还被用来重新吸引旧的和休眠的线索。 KEMP 认识到 Conversica 补充其营销渠道和自动化套件的潜力，将其与 Salesforce、Marketo 和营销分析系统集成。这种集成为 KEMP 提供了每个接触点的端到端可见性，减少了跟进的等待时间，并使公司能够准确地了解潜在客户在买家旅程中的位置。人工智能助手擅长进行类似人类的对话，使销售团队能够专注于在购买周期中表现出兴趣和意图的营销合格潜在客户。
运营影响
数量效益
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