The 'Kentucky Fine China' Royal Bucket campaign was a huge success for KFC. It not only celebrated the royal wedding in a unique way but also significantly increased customer engagement and loyalty. The competition exclusive to Colonel's Club members saw a massive response with 102K entries in just the first 24 hours. The campaign also led to a significant increase in app downloads, further expanding KFC's digital reach. The campaign received extensive coverage from national and international media, further enhancing KFC's brand visibility and reputation.
数量效益
102K competition entries, with 77K in the first 24 hours
1.1 competition entries every second in the first 24 hours
25K app downloads
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