Iris > 实例探究 > 通过“肯德基精品中国”皇家桶最大限度地提高客户忠诚度

KFC's Innovative Customer Loyalty Strategy: The 'Kentucky Fine China' Royal Wedding Bucket

挑战

我们面临的挑战是在哈里王子和梅根·马克尔婚礼前最大限度地发挥肯德基忠诚度计划的价值。

关于客户

客户肯德基是一家快餐连锁店，在英国拥有 800 多家餐厅。他们有一个创新的国民忠诚计划，称为上校俱乐部。

解决方案

解决方案是推出“肯塔基精品中国”皇家水桶，这是一款由英国优质骨瓷制成的限量版水桶，并举办一场仅限上校俱乐部会员的比赛。

运营影响

The 'Kentucky Fine China' Royal Bucket campaign was a huge success for KFC. It not only celebrated the royal wedding in a unique way but also promoted the KFC brand and increased customer engagement and loyalty. The competition saw a massive response with 102K entries in the first 24 hours. The campaign also led to a significant increase in app downloads. The campaign received coverage from national and international media, further enhancing KFC's brand visibility and reputation.

数量效益

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