Lagardère Active Launches Online Applications in Just Weeks

• 平台即服务 (PaaS) - 数据管理平台

• 离散制造

• 数据科学服务

Lagardère Active, one of the largest media companies in France, faced several challenges in managing its vast and diverse content. The company had about 15 different databases containing various content types, including text, pictures, sound, and video, as well as data from cloud services like Dropbox. The company needed to aggregate all of this content without having to transform the data to make it usable. The company's IT department faced several tight deadlines to create certain new products. For example, it had just one month before the championships to create a live statistics site for the top French professional soccer league (Ligue 1) using heterogeneous data from several sources. The team also only had two months to build an iPad app for Paris Match, one of its biggest properties, for the launch of the French iPad. The rigid relational database technology was causing inter-department rifts, as the editorial business solutions built on a relational platform were not flexible enough.

Lagardère Active is one of the largest media companies in France, and is the owner and operator of iconic media brands such as Elle, Europe 1, Gulli, Doctissimo, and Paris Match, as well as 23 radio stations worldwide, 17 TV channels and France's top TV production company. Lagardère Active is also France's premier mainstream magazine publishing group, with 27 press titles on the domestic market and a further 84 under license worldwide. Lagardère Active also has the largest mobile audience of any media company in France.

With the help of MarkLogic partner 4D Concept, Lagardère Active selected the MarkLogicR Enterprise NoSQL database platform to serve as the single platform for powering Digital Factory, Lagardère Active's central repository that integrates, manages and searches all of the organization's data. To date, Lagardère Active has used MarkLogic for the following projects: A real-time statistics website for Ligue 1, the top French professional soccer league, an iPad app for Paris Match, one of its biggest properties Elle à Table, a digital cookbook spun out of Elle magazine, a digital version of Auto moto, an automotive magazine, a digital version of Journal du Dimanche, a popular Sunday newspaper, an aggregator for the website of Première, a leading television and cinema magazine. By using MarkLogic to power Digital Factory instead of a relational database, Lagardère Active can leverage a flexible data model and adopt an agile development process.

• This allows IT to build the technology behind digital products quickly, which in turn has transformed the reputation of the IT department from roadblock to a business partner and co-contributor with the editorial department.
• MarkLogic's data model allows Lagardère Active to repurpose existing code and development processes, and ingest a variety of media types such as magazines, radios, and TV 'as is' enabling IT to create new products in weeks rather than months.
• Powered by MarkLogic, Digital Factory configures, structures and ingests millions of documents that are leveraged for the organization's digital publishing on its existing properties and can integrate new sources of data for new product creation.

• The company built the statistics site for Ligue 1 in just 4 weeks-just in time for the championship games.
• It was also able to move quickly and build the iPad app for Paris Match in just 8 weeks so that it could be pre-loaded on iPads for the launch of the device in France.