Iris > 实例探究 > 创造难忘的体验：兰博基尼环意赛事

Lamborghini Giro: Enhancing Customer Loyalty through IoT

技术

适用功能

挑战

兰博基尼汽车公司希望艾里斯亚特兰大能够定制、策划和制作他们最受期待的旗舰忠诚度活动兰博基尼环意赛，该活动通常会在 24 小时内售完。

关于客户

兰博基尼最忠实、最热情的客人将被独家邀请穿越北美最令人惊叹的高速公路，在为期五天四晚的多城市旅行中享受一生难忘的豪华驾驶体验。

解决方案

艾里斯亚特兰大每年都会根据地点刷新环意赛事的身份。他们制定了一项一流的驾驶计划，以豪华住宿、独一无二的用餐体验、每天的愿望清单体验以及定制的惊喜和愉悦礼物为动力。他们还创作独立的创意作品、定制移动应用程序，并提供优质的现场接待服务。

运营影响

The operational results of the Lamborghini Giro event were highly positive. The event not only upheld the Lamborghini brand standard but also successfully refreshed its identity, with the 'American West' theme resonating well with the attendees. The custom mobile application and the unique experiences curated by Iris Atlanta added a touch of exclusivity and luxury to the event, enhancing the overall Lamborghini lifestyle experience. The event also served as a powerful marketing tool, generating significant social media impressions on platforms like Facebook and Instagram. The high positive attendee reviews and the 70% guest return rate are a testament to the event's success in enhancing customer loyalty and satisfaction.

数量效益

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