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C5i > 实例探究 > Large American insurance company enhanced online sales and ROI attribution using digital analytics
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Large American insurance company enhanced online sales and ROI attribution using digital analytics

技术
  • 分析与建模 - 大数据分析
  • 分析与建模 - 实时分析
  • 应用基础设施与中间件 - 数据交换与集成
适用行业
  • 金融与保险
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 需求计划与预测
  • 欺诈识别
  • 质量预测分析
服务
  • 数据科学服务
  • 系统集成
挑战
The client, a US-based property and casualty insurance company, was facing several challenges. They lacked a measurement system to understand the effectiveness of their digital initiatives. This inability to measure marketing ROI was impacting their sales and leading to a fragmented customer experience. The company needed a solution that could integrate data from different platforms, provide real-time analytics, and drive effective data storage practices.
关于客户
The customer is a large property and casualty insurance company based in the United States. They operate in the insurance industry and were facing challenges in measuring the efficacy of their digital initiatives. The company was unable to measure their marketing ROI, which was impacting their sales. Additionally, they were dealing with a fragmented customer experience. The company needed a solution that could help them overcome these challenges and improve their business operations.
解决方案
Blueocean Market Intelligence provided a solution to the client's challenges. They conducted an in-depth analytics workshop to understand the business requirements and priorities. They designed a measurement framework and analytics roadmap to meet the client's objectives. They set up an on-premise technology stack to deliver the analytics solution. They developed APIs and other data bridges to integrate data from different client-owned and third-party platforms. They created metadata and schemas to be leveraged for scale and used industry MDM best practices to drive effective data storage practices. They developed visualizations using the industry-leading platform Tableau and created various analytics applications to meet business requirements.
运营影响
  • Developed a cohesive, industry-leading analytics platform for clients to drive analytics in real-time.
  • Created a propensity model to identify hot sales leads from digital channels.
  • Developed an attribution model to drive efficacy in marketing dollar expenditures.
数量效益
  • Identified 1000+ hot sales leads from digital channels in weeks.
  • Saw an uplift in campaigns by 15%.

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