下载PDF
MindTickle > 实例探究 > Leading Enterprise Security Company Scales Revenue and Accelerates Time to Closed-Won Deals with Sales Readiness
MindTickle Logo

Leading Enterprise Security Company Scales Revenue and Accelerates Time to Closed-Won Deals with Sales Readiness

技术
  • 网络安全和隐私 - 网络安全
适用功能
  • 销售与市场营销
用例
  • 网络安全
服务
  • 培训
挑战
The company, a leader in IoT cybersecurity, experienced significant growth after capitalizing on a market shift towards cybersecurity. This growth led to an expansion of their sales organization from 30 sales reps to almost 200. However, this rapid growth presented several challenges. The company needed to increase sales rep productivity and revenue generation to keep up with market demand. They also needed to improve their infrastructure to support sales, including operations, process, and enablement. Furthermore, they needed better forecast accuracy. The sales process had seven stages, but attendance across the stages and adherence to following the engagement model was haphazard. This diminished productivity and efficiency in the sales process and also impacted the business’ forecast accuracy.
关于客户
The customer is a leading internet-of-things cybersecurity company that provides real-time and continuous visibility into every device connecting to a corporation’s network. Their mission is to be the de-facto standard for device visibility across their customers’ entire extended enterprise. The company has grown significantly in recent years, capitalizing on a market shift towards cybersecurity. This growth has led to the company being valued at a billion dollars and experiencing a successful IPO. To keep up with market demand, the company significantly invested in their sales organization, growing from 30 sales reps to almost 200.
解决方案
The company implemented several solutions to address their challenges. They refocused their go-to-market strategy to address the larger market and simplified their 7-stage sales process and engagement model. They also provided content, trained, coached, and certified sales reps using MindTickle. They launched a Certified Sales Professional program, a live classroom course. Three days are spent learning about the product, and then another four days on competition, solution positioning, and buyer personas through hands-on activities. The enablement team also hosts live training calls two times a month with the SVP of Global Sales. The emphasis is on peer-to-peer learning, so reps can share success stories and leverage the Win/Loss team to learn from successes and failures to ensure future success.
运营影响
  • Decreased sales cycle from 200+ days to less than 100
  • Grew revenue around 32%, qualifying the business as a growth company
  • Decreased Proof of Concepts from 90 days to 30 - 45 days
数量效益
  • 32% Growth in revenue
  • 50% Decrease in sales cycle length
  • 50%+ Decrease in POC cycles

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.