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Leading natural language understanding for next-level client deliverables
技术
- 分析与建模 - 自然语言处理 (NLP)
- 分析与建模 - 机器学习
适用行业
- Professional Service
- 消费品
适用功能
- 销售与市场营销
- 商业运营
服务
- 数据科学服务
- 软件设计与工程服务
挑战
MAi Research, a full-service market insights firm, faced the challenge of providing impactful insights to help clients make effective decisions. They needed cutting-edge natural language science to identify target markets and differentiate resonant versus polarizing messaging. Additionally, they required comprehensive drivers analysis to quantify the importance of text and closed-ended responses and simulate the impact of changes to driver performance.
关于客户
MAi Research is a full-service market insights firm that helps brands craft impactful messaging and products for leaders across various industries, including companies like Kimberly-Clark, Nestlé, Target, and Revlon. They focus on strengthening brand-consumer connections and solving a variety of business challenges for their clients. In response to the growing need for impactful insights, MAi Research set out to create a customized solution to drive effective decision-making for clients, uncovering insights not obvious using traditional methods.
解决方案
MAi developed a separate division called Pathfinder Analytics to address clients' needs, providing innovative approaches for answering the 'why' inherent in business challenges. They incorporated the latest in natural language science by using Luminoso to power a solution called Pathfinder Text Science. This provided MAi with an edge in surfacing insights that would otherwise be undiscoverable. When paired with MAi's unique storytelling approach to analytics, both surface the hidden associations consumers or shoppers make between brands and specific concepts, messages, or products.
运营影响
数量效益
相关案例.
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Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
Case Study
Revolutionizing Rodent Control
From pet- and child-safe traps, to touch-free and live-catch rodent control solutions, Victor continues to stay committed to producing superior products that meet the varying needs of today’s pest control professionals. And, with a long standing history supporting customers in the food processing, service, and retail settings, Victor knew that strict regulations were costing organizations thousands of dollars in excess overhead trying to manage their rodent-control solutions. Trap inspections in these environments are often difficult and time consuming, requiring personnel to manually check a trap’s status multiple times per day, amounting to over six hours of manual labor. Victor is looking for an innovative way to increase operational efficiencies with the use of technology.
