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Leading Russian Insurance Group Improves Customer Satisfaction and Competitive Edge
技术
- 分析与建模 - 实时分析
适用功能
- 商业运营
- 销售与市场营销
用例
- 需求计划与预测
- 质量预测分析
服务
- 数据科学服务
- 系统集成
挑战
AlfaStrakhovanie Group, the largest insurance company in Russia, needed to boost the efficiency of its analytical processes to support its dynamic growth and widen the competition gap in the insurance market. The company was using accounting systems and Microsoft Excel to create their analytical reports, which was time-consuming and required manual execution for certain operations. The group’s leadership decided that by the end of 2010, all the business’ reporting capabilities would be centralized into one single system. Regional business units required a centralized supply of real-time information and this could be provided by the right BI tool. Furthermore, a BI tool was expected to improve the corporate process for report generation.
关于客户
AlfaStrakhovanie Group is the largest insurance company in Russia, offering over 100 products. The group has over 380 regional offices throughout Russia, which serve approximately 1.5 million private individual customers and more than 100,000 companies. The company has a complex structure and handles large data volumes. It needed a tool that would provide high-quality integration of various information sources, calculate specific Key Performance Indicators (KPIs), and generate detailed slices of analytical data. The company was looking for a solution that would meet its complicated demands.
解决方案
AlfaStrakhovanie Group implemented QlikTech’s Business Intelligence (BI) tool, QlikView, to provide information on loss ratios with dozens of variables and offers an end-to-end real-time solution for decision making on tariff rates and insurance premiums. Sales and marketing analytical data about new insurance products in QlikView is presented with individual product comparison and timeline capabilities, featuring the number of contracts and insurance premiums for each and product and associated marketing campaigns. QlikView provides real-time analysis of trends and dynamics of each insurance product, monitors the success of product offering campaigns and allows for the timely correction of sales operations. The implementation of QlikView has brought analytics at AlfaStrakhovanie to another quality level.
运营影响
数量效益
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