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ManyChat > 实例探究 > [案例研究] LEO L'assistente Virtuale 如何利用聊天营销来产生潜在客户并增加健身房会员数量
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LEO L’assistente Virtuale Boosts Gym Membership Sales Using ManyChat

适用行业
  • 设备与机械
适用功能
  • 销售与市场营销
服务
  • 培训
挑战
威尼斯当地的健身中心面临着会员数量的下降,需要为每月的会员产生更多的潜在客户。
关于客户
LEO L'assistente Virtuale 是一家位于意大利威尼斯的广告公司,为当地餐馆、健身房、旅游、医疗保健组织等提供聊天营销服务。他们已帮助 100 多家公司与客户互动并推动销售。
解决方案
LEO 小组决定使用聊天营销,特别是“不给糖就捣蛋”测验活动,与会员和潜在客户进行沟通,并在万圣节期间推动健身中心的新注册。
运营影响
  • The Trick or Treat quiz campaign was a success, pulling in new memberships at a fraction of the company’s overall lead cost. The use of Chat Marketing proved to be an effective strategy, providing a more engaging way to communicate with members and prospects. The campaign not only generated new leads but also sold a significant amount in new memberships. The use of the Messenger Ref URL and Comment Growth Tool helped to extend the campaign’s reach and encourage participation. The campaign also included a strategy to keep the contest fair by rotating the winning treat choice, preventing participants from giving away the winning answer and saving the company from giving away too many free memberships.

数量效益
  • Generated 300 new leads for future marketing efforts

  • Sold €10,000 in new memberships

  • Ran a successful campaign for 30 days

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