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Zapier > 实例探究 > 电子商务企业如何利用 Facebook Lead Ads 和 Zapier 与客户建立联系
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Leveraging Facebook Lead Ads for Enhanced Customer Engagement in eCommerce Businesses

技术
  • 传感器 - 干点传感器
  • 传感器 - 触觉传感器
适用行业
  • 设备与机械
  • 电信
适用功能
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 零售店自动化
挑战
对于电子商务企业来说,在社交媒体上找到合适的受众并说服他们参与其网站或注册时事通讯是一项艰巨的任务。
关于客户
本文介绍了来自不同行业的四家不同的电子商务企业,它们利用 Facebook Lead Ads 和 Zapier 与新的潜在客户保持联系。
解决方案
Facebook Lead Ads 和 Zapier 为电子商务企业提供了与活跃客户和潜在购物者建立联系的解决方案。
运营影响
  • The operational results for these eCommerce businesses were significant. Cave Tools was able to implement a targeted, intelligent marketing strategy by integrating Facebook Lead Ads with their email marketing software. Fortified Bicycle was able to engage potential customers instantly by sending them a text message as soon as they entered their phone number. Taylor and Hart were able to manage customer contact more efficiently by automating the process of bringing new leads from Facebook into Salesforce and creating opportunities. eSight Eyewear was able to follow up properly with everything from a consultation to a demo by funneling their new leads into Salesforce and creating new contact records. All these operational results contributed to improved customer engagement and more efficient data management.

数量效益
  • Cave Tools found Zapier to be a 'set-it-and-forget-it' timesaver, implying significant time savings.

  • Fortified Bicycle experienced high engagement with most people responding back to their text messages.

  • Taylor and Hart were able to automate the management of customer contact and track the progress of leads through different stages of ring customization.

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