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Hotjar > 实例探究 > 改进产品和发现错误:Hussle 如何使用 Hotjar
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Leveraging Hotjar for Enhanced User Experience: A Case Study on Hussle

技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 网络安全和隐私 - 身份认证管理
适用行业
  • 水泥
  • 海洋与航运
适用功能
  • 采购
  • 产品研发
用例
  • 时间敏感网络
服务
  • 系统集成
  • 测试与认证
挑战
Hussle 是一家健身房和水疗中心在线市场,在理解用户取消订阅的原因以及识别产品中的错误方面面临着挑战。
关于客户
Luke 是 Hussle 的产品主管,负责发布新功能并确保流畅的用户体验。他使用 Hotjar 收集流失用户的反馈,并通过录音分析用户行为。
解决方案
Hussle 使用 Hotjar 的功能(包括调查、录音和传入反馈)来收集用户反馈、识别问题并改进其产品。
运营影响
  • The implementation of Hotjar has significantly improved Hussle's ability to understand user behavior and improve their product. The tool has enabled the team to capture real-time feedback from users, leading to the development of a new product offering. The use of Hotjar Recordings has provided valuable insights into user interactions with new features, allowing the team to make necessary adjustments and improvements. The ability to identify 'rage clicks' and other issues in real-time has also improved the team's ability to respond quickly to problems, preventing these issues from affecting a larger number of users. Overall, the use of Hotjar has enhanced the team's ability to deliver a product that meets the needs of their users.

数量效益
  • Identified a bug that would have stopped dozens of users from buying

  • Collected over 1,000 Survey responses from users who canceled their subscription

  • Watched over 73,000 seconds of Recordings

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