下载PDF
CallTrackingMetrics > 实例探究 > 探索隐私和数据安全:医疗保健营销的最佳实践
CallTrackingMetrics Logo

Leveraging IoT for Effective Healthcare Marketing: A Case Study

技术
  • 网络安全和隐私 - 安全合规
适用行业
  • 设备与机械
  • 医疗保健和医院
适用功能
  • 质量保证
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 车载远程信息处理
挑战
医疗保健营销人员需要采用最佳的医疗保健营销实践,同时遵守隐私和数据安全法。
关于客户
医疗保健领域的医疗保健提供者和主要销售商。
解决方案
使用智能路由将呼叫者与最合适的信息联系起来,确保使用 HIPAA 认证的工具进行安全转录和关键字识别,并轻松遵守 HIPAA/HITECH 法规。
运营影响
  • The use of CallTrackingMetrics' suite of healthcare marketing tools has resulted in operational benefits for healthcare providers. By using Smart Routing, providers have been able to connect potential patients with the right specialists, improving customer service and increasing the likelihood of conversion. The HIPAA-certified tools have allowed providers to use patient search data for marketing purposes while ensuring compliance with privacy laws. The redaction tool has provided an added layer of security, making healthcare marketers feel more secure about collecting and analyzing transcriptions of patient calls. The lead management capabilities have ensured that the right leads are directed to the right hands, improving the efficiency of the marketing process. Overall, the use of these tools has enhanced the security of patient information and improved the effectiveness of healthcare marketing practices.
数量效益
  • Increased chances of conversion by routing calls from users interested in specific treatments to the right specialist.
  • Ensured compliance with HIPAA/HITECH while gathering patient data for marketing purposes.
  • Effective lead management with capabilities like weight factor, rate limiting, lead rating, and pre-qualification.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.