下载PDF
Zapier > 实例探究 > 改善球迷体验:西雅图海鹰队管理团队如何倾听球迷的声音
Zapier Logo

Leveraging IoT for Enhanced Fan Engagement: A Case Study on Seattle Seahawks

技术
  • 应用基础设施与中间件 - 数据库管理和存储
  • 基础设施即服务 (IaaS) - 云数据库
用例
  • 库存管理
  • 时间敏感网络
服务
  • 系统集成
挑战
西雅图海鹰队管理团队希望收集并分析球迷反馈,以改善球迷体验并做出明智的决策。
关于客户
西雅图海鹰队和海湾人队这两个拥有同一所有权集团的运动队非常重视球迷的意见和参与决策过程。他们有一个专门的粉丝组织,称为联盟理事会,并优先考虑粉丝反馈。
解决方案
该团队使用 Wufoo、Zendesk、MySQL 和 Zapier 等软件工具组合来收集、组织和总结粉丝反馈。他们还自动执行创建每日报告并将其发送给董事和副总裁的流程。
运营影响
  • The implementation of the feedback system has significantly improved the management teams' ability to listen to their fans and incorporate their feedback into their decision-making process. The system has made it easier for the teams to collect, organize, and analyze fan feedback, which has led to more informed decisions. The automation of the process has also saved the teams a significant amount of time and resources. Furthermore, the system has enhanced the teams' relationship with their fans by making them feel heard and valued. The fans' involvement in the decision-making process has also increased their sense of ownership and loyalty towards the teams.

数量效益
  • The Seahawks draw more than 66,000 fans per game

  • The Sounders FC draw nearly 50,000 fans per game

  • Over 95 percent of the ticket holders voted to keep the general manager in the last voting cycle

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.