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Leveraging IoT for Historical Asset Management: A Case Study of Beam Suntory
技术
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 教育
- 设备与机械
适用功能
- 销售与市场营销
用例
- 智能抵押品管理
服务
- 系统集成
挑战
宾三得利 (Beam Suntory) 是一家拥有 350 多年历史的公司，在管理其历史资产方面面临着重大挑战。这些资产包括 100 年前的家庭照片和马克吐温撰写的广告，是公司品牌形象不可或缺的一部分。然而，如果没有这些档案内容的集中且可搜索的存储库，就很难将这些文化文物纳入其当前的品牌叙述中以用于营销材料和活动。缺乏统一的系统来管理这些资产，对保持品牌一致性和利用其独特的历史实现市场差异化构成了重大挑战。
关于客户
宾三得利 (Beam Suntory) 成立于 2014 年，当时波本威士忌的世界领先者与日本威士忌的先驱合并，成立了一家拥有深厚底蕴的新公司。该公司的品牌标识借鉴了 350 多年的综合历史，历史文物包括从 100 年前的 Beam 家族照片到马克·吐温 (Mark Twain) 撰写的广告等各种物品。公司拥有广泛的利益相关者，包括团队、经销商、代理机构以及餐馆等贸易用户。
解决方案
为了应对这一挑战，宾三得利于 2017 年投资了数字资产管理 (DAM) 解决方案 Acquia DAM。该系统名为 DAL（数字资产库的缩写），很快成为历史资产的中心事实来源还有营销和产品内容。该系统存储了数百个品牌和子品牌的超过 120,427 项资产，并由一系列利益相关者使用，包括团队、分销商、代理机构和贸易用户。为了进一步简化对重要品牌资产的访问，宾三得利将 Acquia DAM 与其他工具集成，包括其分销商大量使用的 Sharepoint。这种集成允许资产从 DAM 系统同步到其 Sharepoint 站点，一键轻松访问重要资产。
运营影响
数量效益
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