Iris > 实例探究 > 重新思考榜样：在充满卡戴珊的世界中鼓励积极的女性榜样

Leveraging IoT for Positive Female Role Models Promotion: A Samsung Case Study

适用功能

服务

挑战

如何在充满卡戴珊姐妹的世界中鼓励积极的女性榜样

关于客户

三星

解决方案

无板篮球运动员作为真正的女性榜样、励志故事、巧妙的 YouTube 定位、三星 360° 训练的 VR 体验、倡导变革的高调小组

运营影响

The campaign was a resounding success, with a significant increase in the visibility and influence of these athletes. The use of VR technology provided a unique and engaging experience, helping to attract a wider audience. The athletes were able to serve as positive role models, inspiring others with their hard work, determination, and grit. The campaign also received several awards, demonstrating its effectiveness and impact. Furthermore, the campaign helped to promote Samsung's brand image as a socially responsible company committed to using its technology for positive change.

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