Iris > 实例探究 > 回应马肉丑闻：MINI 如何为新款 Roadster 掀起热潮

Leveraging IoT in Content Marketing: A Case Study on MINI's Response to the Horsemeat Scandal

挑战

我们面临的挑战是快速应对欧洲的马肉丑闻并推广新款 MINI Roadster。

关于客户

MINI 客户希望为新款 MINI Roadster 引起热议并增加网站流量。

解决方案

解决方案是制作一则半开玩笑的广告来宣传新款 MINI Roadster，并在短时间内将其分发给主要国家。

运营影响

The swift and innovative response to the horsemeat scandal not only helped MINI navigate the crisis but also effectively promoted their new product. The ad's extensive reach and engagement on social media platforms demonstrated the power of timely and relevant content in capturing public attention. The significant increase in website traffic also indicates the ad's effectiveness in driving interest and engagement with the brand. This case study showcases how a well-executed content marketing strategy can turn a potential crisis into an opportunity for brand promotion and engagement.

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