Leveraging Social Media for Lead Qualification and Sales Boost: A Case Study on Convert

The implementation of 'social qualifying' leads using Nimble and Zapier integration platform has significantly improved Convert's lead qualification process. The sales team is now able to focus on leads that are more likely to convert, based on their social media profiles. This has not only increased the efficiency of the sales team but also improved the quality of leads they follow up on. Furthermore, the integration of social media data has provided additional context for the sales team, enabling them to follow up appropriately. The solution has also revealed surprising potential users of Convert's product, providing additional opportunities for sales.

Convert's unmanageable follow-up list was cut in half, enabling the sales team to reach out to double the amount of people they could without the integration.

The process of setting up the Zapier integrations took only a day or two, making it a quick and efficient solution.

By using Nimble to qualify leads, Convert was able to automatically disqualify leads that did not have a connected social media profile, saving valuable sales time.